Customer complains about ‘racist’ burger name

Monday , 4, June 2018 Comments Off on Customer complains about ‘racist’ burger name

So you’ve already decided to start your own business. You have already the smart idea, enough resources and personnel to finally get started, and have already thought about the perfect legal structure of your new business. But have you already thought about your business name?

Choosing your company name should be one of the things at the top of your list when starting your new business. That’s because your business name could make or break the success of your startup business. There are a number of things you need to keep in mind when choosing a great business name:

When choosing a business name, make sure that your name is easy to remember, pronounce and to spell. It should be short, simple, and to the point. Make sure that you will never have to apologise for the name you choose. And you also don’t have to explain what it means. Your name should be appealing and easy to say. It should sound good when spoken aloud.

Another important factor to think about when choosing a business name is to include words or phrases that describe what it is you are offering. Whether it is a product or service, you need to be specific on what you want to offer them so they’ll not get confused.

Choosing your business name should be taken seriously. Otherwise, you’ll get into trouble. Do not use names that limit additions to your product or service later. If you want to expand to a different area, it will make a difference. When your business grows and you would like to expand to a nearby town or city, it would be difficult for you.

In addition, you should never include offensive words to your brand. Words that could imply religion, political, gender, or racial discrimination could trigger your customers and other people to hate your business.

Just like what just happened to an Australian burger name that was marked as racist. Read the full story here: